How an agency works when it stops losing time
We write about the things that eat a broker’s day — posting to portals, valuing a property, enquiries going cold — and how they get solved. No generalities.
What a client from a Facebook ad really costs — and why cost per lead lies
The ad shows five euros per lead and looks like a win. Then half of them never pick up the phone. The cost that matters is a different one — and it is calculated differently.
Sales and clients8 min read-
Sales and clients7 min read
Why a property sits three months without a single viewing
The listing has been up for three months and the phone is silent. That silence is not an absence of information — it is the most precise information the market provides.
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Portals and listings7 min read
How to post one property to 10 portals without entering it ten times
If entering one listing across every portal takes you a quarter of an hour, forty listings a month is a day and a quarter. Here is where the loss comes from and the three ways to close it.
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Sales and clients5 min read
Why enquiries go cold and what happens in the first hour
The client wrote to four agencies at the same time. The one that replies first wins — and the difference is measured in minutes, not days.
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Software and AI7 min read
AI in the agency: what works today and what does not yet
Half the AI features in property software save real hours. The other half are demos that impress in a presentation. Here is which is which.
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Sales and clients9 min read
Comparative market analysis: how to justify the price to the seller
The owner wants fifteen percent more than the property is worth. That conversation is won with data, not persuasion — here is which data and where it comes from.