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Sales and clients8 min read
What a client from a Facebook ad really costs — and why cost per lead lies
The ad shows five euros per lead and looks like a win. Then half of them never pick up the phone. The cost that matters is a different one — and it is calculated differently.
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Sales and clients7 min read
Why a property sits three months without a single viewing
The listing has been up for three months and the phone is silent. That silence is not an absence of information — it is the most precise information the market provides.
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Sales and clients5 min read
Why enquiries go cold and what happens in the first hour
The client wrote to four agencies at the same time. The one that replies first wins — and the difference is measured in minutes, not days.
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Sales and clients9 min read
Comparative market analysis: how to justify the price to the seller
The owner wants fifteen percent more than the property is worth. That conversation is won with data, not persuasion — here is which data and where it comes from.
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Sales and clients6 min read
Exclusive agreements: why owners resist and what helps
The owner hears "exclusive" and understands "locked in with one agency". What their three real fears are and what removes them.
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Sales and clients6 min read
Commission: how to state it and how to defend it
The commission question comes early, and the answer matters more than the figure. When to state it, and what a discount does to every other client.